The Fun Theory

I'm a little confused about who the masterminds are behind this (is it really volkswagen? some innovative swedish design firm? elves?), but whoever it is needs to take over the world.

On the website are a series of videos all under the mantra "The Fun Theory", showing how slight modifications to mundane objects can help save the world, a little at a time. The world CAN be more recycled, more litter free, and more exercised. And in watching, you just can't help but smile.

Thanks mom for sending this. And Vickie, for reminding me to post, too.